Cosmopolitan' s November issue features the hottest bachelors from all 50 states. Pictures and profiles of all the Bachelors are posted on www. A team of Cosmopolitan editors then selects the Bachelor of the Year, who is announced at an annual party and media event in New York. The 50 bachelors generally appear on programs such as The Today Show.
In the May issue of Cosmopolitan , the magazine launched the Practice Safe Sun campaign, an initiative aimed at fighting skin cancer by asking readers to stop all forms of tanning other than tanning from a bottle.
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The awards attracted more than 15, entries and winning and highly commended blogs were voted for in several categories including beauty, fashion, lifestyle, and celebrity. The awards launched in August and nominations are open until 31 August All UK-based bloggers and blogs written by British bloggers abroad with a British perspective can be entered.
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In May , Cosmopolitan UK announced they were launching their first ever fragrance. This is considered a first in the magazine industry. Named 'Cosmopolitan, The Fragrance', the perfume takes on the notion of their much-loved phrase 'Fun, Fearless Female' and was set to launch in September. Cosmopolitan played a role in passing the Seventeenth Amendment to the US Constitution , which allowed for the popular election of Senators.
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In September , Cosmopolitan began endorsing political candidates. The endorsements are based on "established criteria" agreed upon by the magazine's editors.
Specifically, Cosmopolitan will only endorse candidates that support equal pay laws , legal abortion , free contraceptives , gun control , and oppose voter identification laws. Amy Odell, editor of Cosmopolitan.
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However, only two of them won their respective political campaigns. In its January issue, Cosmopolitan ran a feature claiming that women had almost no reason to worry about contracting HIV long after the best available medical science indicated otherwise. The piece claimed that unprotected sex with an HIV-positive man did not put women at risk of infection and went on to state that "most heterosexuals are not at risk" and that it was impossible to transmit HIV in the missionary position.
While considered a magazine for adult women, Cosmopolitan has been accused of subtly targeting children. Victoria Hearst, a granddaughter of William Randolph Hearst founder of Cosmopolitan' s parent company and sister of Patty Hearst , has lent her support to a campaign which seeks to classify Cosmopolitan as harmful under the guidelines of "Material Harmful to Minors" laws.
Hearst, the founder of an evangelical Colorado church called Praise Him Ministries,  states that "the magazine promotes a lifestyle that can be dangerous to women's emotional and physical well being. It should never be sold to anyone under 18". Farrah explained how, essentially, a rival is anything that millennial eyes might otherwise be drawn to.
As a result, it was clear that the brand needed a new strategy — one that focused on innovation around the core product of the magazine. In other words, it decided that the very things that it was most famous for — like horoscopes, centrefolds and sexually-charged headlines — were the very things that were holding it back.
So, it was out with the old, and back to re-discovering what current consumers actually care about. With the realisation that Cosmopolitan needed to shake off its old stereotypical hallmarks, it also reassessed how it was distributing content.
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This relied on consumers seeking out Cosmopolitan in traditional ways like newsagents and supermarket shelves. Letting me know so i can expedite the gate-opening. If there is any delay in the appearance of an astrology zone forecast they are posted, en masse, on the first of the month people get agitated. Apathy gives way to inner resolution; A stand is taken at some point, on some issues, even if it means renouncing the safety and security of one's home, livelihood and physical well-being.
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